6 Good Reasons why
it's wise to use a Professional
Full Time REALTOR®
to Sell your Home
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# 1
Pricing
The fastest and most affordable way
to sell your house is to price it correctly.
Price too high, and you risk your home's becoming a stale listing
which will sell under market value.
Price too low, and you lose money.
Professional REALTORS® know the real estate market in your area,
and have access to data about recent sales in your neighborhood,
and can help you price your home accordingly.
Professional REALTORS® know how to
price your home to get the best results for you.
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# 2
Negotiating
Selling your home is
a major business transaction.
The sale process has three significant negotiations:
the initial offer, the counteroffer, and the postoffer period,
which includes inspections and requests for concessions.
Your REALTOR® must act on your instruction and tell you about all offers.
Professional REALTORS® can negotiate effectively with the buyer's agent.
Bottom line: You need a skilled REALTOR®
on your side during these discussions.
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# 3
Exposure
You get the maximum exposure to
the greatest number of potential buyers.
Professional REALTORS® prepare all the marketing materials,
and network regularly with other REALTORS® who may have interested buyers.
Professional REALTORS® have access to the Multiple Listing Service (MLS).
The MLS is a database of current homes for sale.
When you list with a REALTOR®,
Your home is promoted to 70,000 GTA REALTORS®
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# 4
Marketing
Professional REALTORS®
promote the best features of your home.
Professional REALTORS® have experience and local knowledge of many buyers,
they know exactly what the buyers are looking for in your area.
Professional REALTORS® promote, advertise and
hold Open House
on your property weekends (when possible)
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# 5
Smooth Sale Process
Professional REALTORS®
will step in when there are closing problems
Professional REALTORS® will deal with buyers' objections, complaints and contracts.
They will keep the offer alive and work to resolve any problems that might arise.
Professional REALTORS®
keep everything on track leading to a successful sale.
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# 6
Thinking of FSBO? (For Sale By Owner)
The vast majority of potential buyers
will be represented by their own REALTOR®.
For Sale By Owners turn off REALTORS®
Professional REALTORS® prefer to work with licensed real estate professionals.
If you plan to work with REALTORS® saying "bring an offer"
When a REALTOR® brings you an offer,
they are working for their buyer's interests not yours.
You end up paying for a REALTOR® who is working against your interests
Under agency law,
the buyer's REALTOR® must act in the best interests of HIS Client
The Buyer..
Professional REALTORS® will
always look after your best interests.
The Bottom Line
Why take any chances when making one
of the most important financial decision of your life
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